C2B Write For Us, C2B Marketing: The propensity of consumers to get more involved in the products and services they use is changing expectations. Many firms are hesitant to adopt this strategy since it could be difficult to know where to start and how to achieve it.
Websites like Facebook, Twitter, and Instagram allow businesses to interact with their customers and develop new customer profiles that advertising may target depending on demographics.
The companies can then provide their customers with tailored information about the products and services that will most appeal to them, or, in true business-to-business fashion, they can allow a small set of customers to produce their own content to advertise to other customers who have similar interests.
In the past, marketing was done through a one-sided dialogue in which a company would spend money on advertising its products or services without actually understanding who it was going to target. Because nobody wants to be constantly barraged with irrelevant adverts, spending this money on advertising was ultimately incredibly useless.
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