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Consumer packaged goods (CPG) marketing is the term used to describe the methods and techniques that CPG (Consumer Packaged Goods) companies use to sell their items and boost sales. CPG marketing often entails various actions, such as distribution, pricing, product packaging, price, and promotions.
One of the main goals of CPG marketing is to create a strong brand that resonates with consumers and builds trust over time. This is often achieved through advertising that highlights a particular product’s unique features and benefits and an eye-catching, easy-to-understand item on store shelves. In addition to traditional media channels such as television and print media, CPG companies increasingly use digital and social media to connect with consumers and drive sales. For example, businesses can use targeted social media campaigns, influencer marketing, and email campaigns to reach specific segments of their target audience. CPG marketing is important for consumer companies, helping them differentiate their products from their competitors and build lasting customer relationships.
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